In another bold crypto play, Trump Media & Technology Group (TMTG) has entered a non-binding agreement with Crypto.com to launch a series of exchange-traded funds (ETFs) combining digital assets and securities. The proposed ETFs, aimed at both US and international investors, mark a deeper foray into digital finance for the Trump brand.
Crypto.com Partnership for ‘Made in America’ ETFs
The collaboration involves TMTG, operator of the Truth Social platform and fintech arm Truth.Fi, working alongside Crypto.com’s broker-dealer arm, Foris Capital US LLC. The goal? Launch crypto-based ETFs with a “Made in America” theme later this year, pending regulatory approval.
These ETFs are expected to include a basket of major digital assets such as Bitcoin (BTC), Ethereum (ETH), Solana (SOL), XRP, and Cronos (CRO). Crypto.com will provide the infrastructure and custody services, ensuring secure backing for these digital instruments.
Global Rollout and Truth.Fi Investment Plans
Once live, the ETFs will be accessible via major brokerage platforms across the US, Europe, and Asia, with added visibility through the Crypto.com App, home to over 140 million users, according to CEO Kris Marszalek.
In parallel, TMTG plans to introduce a suite of Truth.Fi Separately Managed Accounts (SMAs)—investment portfolios which the company also intends to fund using its own cash reserves. These SMAs are expected to complement the ETF offerings, appealing to traditional and crypto-savvy investors alike.
Trump’s Expanding Crypto Footprint
The ETF initiative adds to a growing list of crypto ventures tied to Donald Trump, who’s increasingly blending politics and digital finance. His involvement in World Liberty Financial (WLFI), a crypto project that raised $590 million, and the recent launch of the TRUMP memecoin, have already raised eyebrows in Washington.
Democratic lawmakers have voiced concerns over potential conflicts of interest. Representative Gerald Connolly described the TRUMP token as a “money grab,” pointing to reports of over $100 million in trading fees pocketed by Trump-linked entities. Meanwhile, Maxine Waters slammed the coin as a “rug pull” that exemplifies the worst of crypto culture.
Regulatory Scrutiny Looms
Though the deal is currently non-binding, regulatory approval will be crucial for the ETF launch to proceed. With Trump’s dual role as a political figure and crypto player, scrutiny is intensifying. The blending of political branding and financial ventures may test the limits of US ethics and financial laws.
As TMTG, Crypto.com, and regulators weigh their next steps, the crypto world watches closely. Whether the partnership leads to a genuine financial innovation or faces political blowback, it signals that crypto’s intersection with power and politics is only growing deeper.
