Fintech firm diversifies digital asset strategy, eyes staking revenue
Janover Invests Heavily in Solana
Real estate-focused fintech company Janover has significantly increased its digital asset holdings by acquiring 80,567 Solana (SOL) tokens for approximately $10.5 million. Announced on 15 April, this latest purchase brings the company’s total Solana holdings to 163,651.7 SOL — valued at around $21.2 million, factoring in staking rewards.
The company has stated it will begin staking the newly purchased tokens immediately to generate additional revenue. With this investment, each of Janover’s 1.5 million shares now effectively holds 0.11 SOL, currently worth £11.60 ($14.47), representing a 120% increase in value per share.
Strategic Shift in Treasury Management
This move comes on the heels of a $42 million fundraising round aimed at strengthening Janover’s digital asset strategy. The capital was raised through a combination of convertible notes and warrant sales, backed by major players such as Pantera Capital, Kraken, Arrington Capital, Protagonist, The Norstar Group, and Trammell Venture Partners, alongside 11 angel investors.
Following this funding round, a team of former Kraken executives assumed control of the company. Joseph Onorati, previously the chief strategy officer at Kraken, has taken over as Janover’s new chairman and CEO. His leadership began with the acquisition of over 700,000 common shares and all Series A preferred stock by the group.
Breaking the Bitcoin Norm
Janover’s decision to allocate a significant portion of its treasury to Solana marks a notable departure from the prevailing trend among corporates favouring Bitcoin. Most firms investing in digital assets for their balance sheets have focused primarily on Bitcoin, viewing it as a hedge against inflation and a store of value.
The most prominent example is Strategy (formerly MicroStrategy), which began aggressively acquiring Bitcoin in 2020. It now holds more than 528,000 BTC — over 2.5% of the total supply — currently valued at nearly $44.2 billion. The company has also used debt to fuel its accumulation.
Similarly, Japanese firm Metaplanet, often dubbed “Japan’s MicroStrategy,” has adopted a similar Bitcoin-centric approach to diversify its treasury.
Analysts Split on Long-Term Strategy
While some analysts believe the strategy of holding Bitcoin could prove profitable, especially amid growing macroeconomic uncertainty, others are less certain. A report from Wintermute suggests Bitcoin is demonstrating increased resilience compared to traditional financial markets. However, Alex Obchakevich, founder of Obchakevich Research, cautions that ongoing geopolitical tensions, such as trade wars, could cause investors to retreat from crypto and favour safer assets like gold.
Janover’s decision to double down on Solana rather than follow the Bitcoin-heavy trend sets it apart in the fintech and corporate crypto space. Whether this approach will pay off remains to be seen, but it certainly signals a bold step in digital asset diversification.
