WhiteBIT’s native token, WBT, made headlines on June 16 after a powerful price rally saw it leap past well-known cryptocurrencies Toncoin (TON) and Shiba Inu (SHIB). The sharp surge followed a key partnership announcement between WhiteBIT and Italian football giant Juventus, creating a wave of optimism around the exchange’s future.

The sudden rise has left many wondering, can WBT maintain this bullish momentum, or is a short-term correction on the cards? Here’s a simple breakdown of what happened and what could lie ahead.

WBT Skyrockets After Juventus Partnership

WBT, the utility token of the WhiteBIT crypto exchange, surged over 32% in a single day on June 16, reaching a new all-time high of $52.27. This impressive gain pushed WBT ahead of Toncoin and Shiba Inu, making it the 21st-largest cryptocurrency by market cap, now valued at $7.43 billion.

The rally was triggered by a high-profile partnership with Juventus, one of Europe’s most recognised football clubs. As part of the deal, WhiteBIT’s logo will now appear on Juventus’ official matchday jerseys, giving the exchange major global exposure.

These types of sponsorships often attract more users and boost trust in a project. In WhiteBIT’s case, it appears to be working already, on-chain data shows that daily active addresses on Whitechain jumped 182% in just two days, highlighting growing user engagement.

Why the Partnership Matters for WBT

The Juventus deal is more than just a marketing win. It has real-world implications for the demand and use of WBT.

WBT is not just a token for trading, it plays a central role in the WhiteBIT ecosystem. It powers transactions on Whitechain, the exchange’s native blockchain, and offers discounts on trading fees, access to exclusive features, and other user perks.

So, as WhiteBIT gains visibility and attracts new users through the Juventus collaboration, demand for WBT could naturally rise. This is key to understanding why investors are bullish, the partnership creates a cycle where brand exposure drives user growth, which in turn boosts token utility and value.

Technical Indicators Signal Strong Uptrend

Looking at the charts, WBT is showing clear signs of strength. The token broke out of an ascending trendline that has held firm since November 2024, confirming that the bullish trend is intact.

Several technical indicators support this positive outlook:

• The MACD and price oscillators are moving strongly upward, indicating growing buying pressure.
• The Chaikin Money Flow (CMF) index stands at 0.53, suggesting healthy capital inflow and investor accumulation.

If this momentum continues, WBT could soon test the next key resistance level at $55, a psychologically important price point for many traders.

Caution: Overbought Signals Could Bring Pullback

Despite all the excitement, it’s not all smooth sailing ahead. Some technical indicators are flashing warning signs, especially in the short term.

The Relative Strength Index (RSI) is currently around 93, which is considered extremely overbought. This means the token may be due for a short-term correction, as prices rarely stay in overbought territory for long without pulling back.

In fact, by press time, WBT had already slipped 1.24% to $51.62, signalling that some traders might be taking profits. However, this doesn’t necessarily mean the end of the rally. Strong demand and increasing user engagement could limit the downside and support the price even during a cooling-off period.

Can WBT Keep the Momentum Going?

WBT’s explosive rise following the Juventus partnership shows how powerful real-world branding and ecosystem utility can be in the crypto market. With a growing user base, rising on-chain activity, and bullish technical indicators, WBT has solid momentum behind it.

Still, investors should remain cautious in the short term due to potential overbought conditions. As always, it’s wise to watch for pullbacks, use risk management, and keep an eye on how user growth evolves in the coming weeks.

If WhiteBIT continues building its brand and delivering value through WBT, the token could very well hold its place among the top-performing assets in 2025.