In a bold and theatrical move, former U.S. President Donald Trump has breathed new life into the struggling memecoin $TRUMP, turning a fading token into the talk of the crypto world. An exclusive dinner at the Trump National Golf Club, offered only to the top 220 holders of the token.
A Table Reserved for the Richest Wallets
Billed as “the most exclusive dinner in the world,” the event quickly became the ultimate status symbol in crypto circles. No plus-ones, no exceptions – just the wealthiest $TRUMP holders and Donald Trump himself. For the top 25, the offer is even more tantalising: a private reception and a one-on-one moment with the former president.
This high-profile dinner, set for May 22 in Washington, caused an immediate market reaction. The token surged by over 70% within 24 hours, jumping from $9.30 to over $16, before settling near $13. The message was clear: exclusivity and proximity to power can still move markets.
Memecoin Meets Political Strategy
While memecoins are often dismissed as jokes, Trump is using $TRUMP as a tool of influence and political leverage. According to Reuters, the Trump family has recently intensified their activity in the crypto space, generating hundreds of millions in fees. By rewarding large token holders with access to elite events, Trump turns $TRUMP into more than a digital asset—it becomes a ticket to political proximity.
This strategy, while flashy, is not without criticism. Experts warn of the ethical and regulatory implications. Meetings at Trump’s properties, such as Mar-a-Lago, reportedly cost up to $5 million, raising questions about privileged access and financial transparency.
Volatility as a Marketing Tool
In the world of crypto, hype often outweighs substance. $TRUMP has no tangible utility, no unique technology, and no clear roadmap—just the allure of Trump himself. But that seems to be enough for now.
The token had plummeted by 90% in recent months, wiping out nearly $2 billion in market cap. Today, it hovers around $2.7 billion, far below its $8 billion peak. Still, this comeback, combined with a rising bitcoin market, suggests that spectacle remains a potent driver of demand.
As one analyst put it:
“Speculation in crypto has become emotional. These dinners are the new investor retention tool.”
Dinner or Distraction?
Trump’s use of the $TRUMP token as a political and promotional tool marks a new chapter in crypto marketing—one where personality trumps product. While it may be effective in the short term, the long-term sustainability of such a project remains doubtful.
In crypto, unpredictability often rules. And when it’s served with steak and handshakes, the line between marketing genius and market manipulation becomes increasingly blurred.
