Michael Saylor’s company Strategy has celebrated the fifth anniversary of its Bitcoin treasury strategy by adding another $18 million worth of the cryptocurrency to its holdings. The acquisition brings the firm’s total Bitcoin stash to 628,946 BTC, making it the largest publicly listed holder of the digital asset.
Latest Acquisition Boosts Holdings
According to a filing with the US Securities and Exchange Commission, Strategy bought 155 Bitcoin during the week ending Sunday. The purchase was made at an average price of $116,401 per coin, with Bitcoin starting the week at $114,000 and closing in on an all-time high of around $122,000 by Sunday, as per CoinGecko data.
This latest buy increases the firm’s total Bitcoin holdings to nearly 629,000 BTC, acquired for approximately $46.1 billion at an average price of $73,288 per coin.
Five Years of Continuous Buying
Strategy’s Bitcoin buying journey began on 11 August 2020, when it invested $250 million to acquire 21,454 BTC at an average price of around $11,400. The move marked the start of its shift to using Bitcoin as a treasury reserve asset.
Over the past five years, the price of Bitcoin has soared by about 960%, turning the initial investment into a multi-billion-dollar windfall. Throughout this period, the company has executed 74 separate Bitcoin purchases without pausing, regardless of market conditions.
Commitment to Bitcoin
Michael Saylor, Strategy’s co-founder and a well-known Bitcoin advocate, reaffirmed his commitment to the cryptocurrency in a post on X (formerly Twitter) on Sunday, stating: “If you don’t stop buying Bitcoin, you won’t stop making money.”
In late 2024, Saylor pledged to continue buying Bitcoin irrespective of how high its price climbs. In June this year, he reiterated his long-term bullish outlook, forecasting that Bitcoin could reach $21 million in the next 21 years – a hyperbolic figure intended to emphasise his confidence in the asset’s scarcity-driven value.
Market Momentum
The recent purchase comes amid Bitcoin trading near record highs. The cryptocurrency has seen strong upward momentum in 2025, fuelled by institutional interest, macroeconomic uncertainty, and increased adoption as a store of value. Strategy’s latest acquisition aligns with its long-term vision of treating Bitcoin as the core of its corporate treasury.
By maintaining a consistent accumulation strategy over half a decade, Strategy has positioned itself as a central player in Bitcoin’s institutional adoption. With Saylor’s unwavering approach, the company shows no signs of slowing its buying spree – a stance that continues to draw attention from both investors and the wider crypto industry.
