Nexo, a global digital asset management platform, has deepened its presence in Latin America by partnering with the Mifel Tennis Open by Telcel-Oppo as its official Crypto Partner. Building on its earlier sponsorship of the Acapulco Open, Nexo is continuing its strategic alignment with elite tennis events across Mexico to engage with the region’s rapidly expanding crypto-savvy audience.
The Mifel Tennis Open, held annually in July in Los Cabos, Mexico, is renowned for blending world-class tennis with a luxurious resort setting. Since its debut in 2016, it has drawn big names on the ATP circuit, and this year will feature stars like Lorenzo Musetti, Andrey Rublev, and reigning champion Jordan Thompson. With an expected attendance of 35,000 fans, the event offers Nexo a valuable platform to connect digital finance with sports enthusiasts.
Rodrigo Pacheco: Face of the Future
At the heart of this partnership is rising Mexican tennis star Rodrigo Pacheco Mendez, who has been signed by Nexo as part of their long-term vision. Pacheco will not only participate in the tournament but will also engage in several fan-focused activities, aiming to bridge the worlds of competitive sport and modern finance.
Nexo sees Rodrigo as a symbol of next-generation excellence. “He is focused, ambitious, and full of potential,” said a company spokesperson. These are the same traits Nexo claims to value in its users, individuals who are planning, building, and investing in their future.
For Rodrigo, this partnership goes far beyond branding. “Working with Nexo is more than just a sponsorship,” he shared. “They understand the dedication it takes to succeed in both sports and finance. I’m proud to align with a company that celebrates growth, persistence, and the next generation of athletes and investors.”
A Premium Experience for Nexo Private Clients
In conjunction with its involvement at the Mifel Open, Nexo is rolling out exclusive perks for its Private clients, offering an elevated experience that blends sport, leisure, and financial sophistication. These offerings include access to a private lounge, one-on-one tennis sessions, and a curated set of high-end experiences during the tournament.
The initiative not only enhances brand engagement but also reinforces Nexo’s positioning as a lifestyle-centric financial platform, one that caters to high-net-worth individuals seeking more than just digital wealth services.
A Strategic Serve for the Crypto Space
Nexo’s partnership with the Mifel Tennis Open reflects a broader strategy to integrate digital finance into popular culture and entertainment. Tennis, with its emphasis on precision, strategy, and discipline, parallels Nexo’s own values in the financial world.
Kosta Kantchev, Co-founder and Executive Chairman of Nexo, emphasised this connection, saying, “Tennis, like wealth creation, demands planning, effort, and execution. Our return to the ATP circuit underscores our belief in long-term success built on sound strategy.”
He added, “Partnering with Rodrigo Pacheco Mendez, whose talent and dedication mirror our core principles is both an honour and a strategic alignment with Nexo’s mission.”
Through this high-visibility sports partnership, Nexo is not only supporting a promising young athlete but also engaging with a passionate audience in one of the fastest-growing crypto markets in the world. With tennis as a metaphor for financial excellence and discipline, Nexo continues to build cultural relevance for its brand while promoting a forward-thinking, globally connected digital asset ecosystem.
