Strategy Deepens Bitcoin Holdings with $472.5M Investment

Michael Saylor’s company Strategy has made a new $472.5 million investment in Bitcoin, taking its total holdings past the 600,000 BTC mark. The purchase comes as Bitcoin surged past $123,000 this week, setting a fresh all-time high. The acquisition of 4,225 BTC was disclosed in a filing with the US Securities and Exchange Commission (SEC) on Monday.

Strategy paid an average price of $111,827 per Bitcoin, reflecting the coin’s sharp rise from $108,000 on 7 July to $118,000 by the end of the week, according to CoinGecko data. With this addition, the company’s total Bitcoin holdings now stand at 601,550 BTC, acquired at a total cost of $42.87 billion and an average purchase price of $71,268 per coin.

First July Investment after Temporary Pause
This is Strategy’s first disclosed Bitcoin purchase in July, following a brief pause earlier in the month. The company had recently announced a $4.2 billion stock offering and revealed $14 billion in unrealised gains for Q2 2025. A similar buying pause was seen in April, likely timed with the release of its Q1 earnings.

So far in 2025, Strategy has added 88,062 BTC to its portfolio, worth approximately $10.9 billion. This comes after a total gain of 140,538 BTC in 2024, valued at around $13 billion.

Senior Executive Cashes Out MSTR Shares
Just before announcing its latest Bitcoin purchase, Strategy filed three proposals with the SEC regarding the sale of company shares. These filings revealed that Wei-Ming Shao, Strategy’s senior executive vice president, had sold a total of 62,500 Common A Strategy (MSTR) shares, valued at approximately $25.7 million.

The transactions were spread across three days 32,500 shares on Wednesday, 20,000 on Thursday and 10,000 on Friday. The timing of the sale has drawn attention, given the surge in both BTC prices and the company’s stock value.

Bitcoin Breaks Records as Market Momentum Builds
The Bitcoin price has continued its upward trend, smashing previous records. After starting the previous week at $108,000, BTC climbed to $118,000 by Sunday and touched $123,000 on Monday. This marks one of Bitcoin’s most significant growth phases, with the cryptocurrency gaining over 13% in a week.

Strategy’s aggressive buying streak aligns with this surge, reinforcing Michael Saylor’s belief in Bitcoin as the ultimate store of value.

“It’s Going Up Forever, Laura”
In response to Bitcoin’s latest rally, Michael Saylor revived a famous quote he first made in 2021. After Laura Shin, founder of Unchained, posted on social media about BTC breaking $119,000, Saylor replied, “It’s going up forever, Laura.”

The phrase originates from a 2021 episode of Shin’s podcast, where Saylor declared Bitcoin to be a technically superior asset class. Comparing it to fiat currencies, stock indices, and commodities, he said, “If you have the superior asset, it’s going up forever, Laura.”

With Strategy’s growing investment and BTC reaching historic highs, Saylor’s vision of Bitcoin as a dominant global asset continues to gain traction among crypto supporters and institutional investors alike.