With just two months to go, anticipation is building for the inaugural MEGA (Mexico Gaming) 2026, taking place from 3–5 February 2026 in Mexico City. Designed as a high-impact, exhibition-led platform, the event is positioned to become the most influential meeting point for operators, regulators, suppliers, investors, affiliates, and innovators shaping Mexico’s rapidly expanding iGaming landscape.
As Mexico accelerates toward long-awaited regulatory modernisation, MEGA 2026 arrives at a pivotal moment, offering stakeholders unparalleled access to strategic partnerships, new business models, investment opportunities, and the rising leaders steering the industry forward. Attendees can expect an expansive exhibition floor, immersive product demos, startup pitches, executive roundtables, and discussions covering the full breadth of the gaming value chain: betting, payments, regulation, compliance, marketing, responsible gaming, and next-gen technologies.
A Strategic Vision for LatAm: Chairperson Margarita Cruz Sets the Tone
Chairperson Margarita Cruz, Founder and Director of Diamond28 Consulting Limited, emphasised that the LatAm gaming market is rapidly shifting toward a more integrated, mobile-first, and regulation-focused ecosystem.
“Latin America’s gaming landscape is moving from fragmented silos to a mature, integrated, and regulation-friendly environment,” she explained. “As mobile adoption surges and licensing frameworks evolve, early adaptability will define the next generation of industry leaders. Technology, from AI to omnichannel experiences and esports, is unlocking a new era of innovation, investment, and collaboration.”
Highlighting the traits of high-performing leaders, Cruz underscored the importance of embedding compliance into innovation, leveraging data responsibly, and maintaining open collaboration with regulators to navigate a fast-evolving landscape.
“Collaboration between operators, regulators, and industry leaders is essential for building a strong and sustainable market,” she added. Such unity, she noted, not only elevates standards but strengthens investor confidence and positions Mexico as a rising global force.
She further pointed to the need for digital fluency, agility, and a data-driven mindset as essential qualities for future leaders guiding the region’s transformation.
Looking ahead, Cruz hopes MEGA 2026 becomes “a catalyst for long-term growth, professionalism, and stronger international visibility for Mexico’s gaming sector, marking the moment the country stepped confidently into its next chapter as a modern, collaborative, and forward-thinking market.”
Industry Leaders Converge to Shape the Future
The event will feature insights from top regional experts and influencers, including:
- Alejandro Leos, TEAMMEXICO.mx
- Alfredo Lazcano & Andrea Avedillo, Lazcano Sámano
- Bruno Veridiano Geraldini, Brazino 777
- Edmundo Ariel Izquierdo Delgado, BetVIP.mx
- Manuel Hernández Mondragón, Betcris
- René Hidalgo, RCIGaming
- Will Lopes, Mayor of iGaming (Brazil)
- Margarita Cruz, Diamond28 Consulting Limited
…and many more distinguished speakers.
Three Days of High-Impact Content
Curated to deliver strategic clarity and real-world applicability, the MEGA 2026 agenda features sessions on:
- Mexico vs. LatAm’s breakout moment in iGaming
- Modernising gaming law in Mexico
- iLottery & Bingo innovation
- Women executives shaping LatAm gaming
- Affiliate and influencer marketing in LatAm
Position Yourself at the Center of Mexico’s Biggest Market Shift
With regulatory reform accelerating and global demand for market entry rising, MEGA 2026 is uniquely timed to unite every key stakeholder at a defining moment for Mexico’s iGaming ecosystem. Operators, suppliers, investors, and affiliates looking to establish a credible foothold in Latin America’s most underleveraged high-growth market will find unmatched value at the event.
Secure your place at MEGA 2026 and join the leaders shaping the future of Mexico’s iGaming industry.
Register now: eventus-international.com/mega
