France’s The Blockchain Group and the UK-based Smarter Web Company have significantly boosted their Bitcoin holdings, joining the growing wave of corporate adoption.
In announcements made on Monday, both companies disclosed multimillion-dollar purchases, underscoring increasing confidence in Bitcoin as a strategic asset in 2025.
The Blockchain Group acquired 116 BTC for €10.7 million ($12.55 million), while the Smarter Web Company bought 226.42 BTC for £17.9 million ($24.34 million). These new acquisitions reflect an aggressive shift towards Bitcoin-centric treasury strategies among European tech companies.
Rising Bitcoin Yields Highlight Performance
The Blockchain Group now holds a total of 1,904 BTC, purchased at an average price of $106,000 per coin. Smarter Web’s total stash has reached 1,000 BTC, with an average acquisition price of $106,750.
Both companies are reporting strong year-to-date performance. According to Alexandre Laizet, deputy CEO of The Blockchain Group, the firm’s Bitcoin yield for 2025 has reached 1,348.8%. Even more striking, the Smarter Web Company claims a 26,242% year-to-date Bitcoin yield, a metric that’s quickly becoming a benchmark for evaluating shareholder returns in Bitcoin-focused firms.
Understanding Bitcoin Yield: A New Performance Metric
The term Bitcoin yield was introduced by Strategy (formerly MicroStrategy) in late 2024. It represents a shareholder-accretion metric, measuring how effectively a company increases its Bitcoin holdings per fully diluted share.
In simple terms, it helps investors gauge whether a company’s BTC acquisitions are adding value relative to shareholder dilution, especially when shares are issued to fund BTC purchases.
Strategy explained that this KPI gives investors insight into how efficiently capital is being deployed into Bitcoin and whether it results in real accretive returns. The explosive yield figures reported by both The Blockchain Group and Smarter Web highlight the growing relevance of this metric in corporate crypto strategy evaluations.
Strategy and Metaplanet Lead Global BTC Treasury Race
These European acquisitions follow similar large-scale moves by global Bitcoin heavyweights. On Monday, Strategy shattered expectations by reporting $14 billion in unrealised gains for Q2 2025, up from the projected $13 billion. Its most recent BTC acquisition included 4,980 BTC for $531.1 million, announced on 30 June.
Meanwhile, Japanese giant Metaplanet has continued to bolster its Bitcoin balance sheet. Also on Monday, the firm disclosed the purchase of 2,204 BTC for $237 million, raising its total holdings to 15,555 BTC acquired at an average price of around $99,985 per coin.
These moves reflect a broader trend in which corporations across the globe are using Bitcoin as a long-term treasury reserve, signalling increasing mainstream institutional acceptance.
Bitcoin Goes Boardroom
The latest developments mark a notable shift in Bitcoin’s role within corporate finance. What was once seen as a speculative hedge is now being actively managed and tracked using dedicated performance metrics such as Bitcoin yield.
As more firms report substantial unrealised gains and high shareholder-accretion rates, the appetite for corporate Bitcoin holdings is expected to grow. With Europe’s tech sector joining Japan and the US in aggressive Bitcoin strategies, 2025 is shaping up to be a landmark year for institutional crypto adoption.
