Digital health and sales group CIMG has taken a decisive step into the world of digital assets. On 2 September, the company announced it had completed the sale of 220 million shares of its common stock. The deal raised $55 million, which the firm immediately used to purchase 500 Bitcoin.
This move reflects CIMG’s new long-term strategy of holding Bitcoin as a core part of its financial reserves. The company’s leadership described the decision as a way to strengthen its value base for investors while positioning itself at the forefront of Bitcoin finance.
Wang Jianshuang, Chairwoman and CEO of CIMG, stated:
“We aim to pioneer a new era of Bitcoin financial applications and become one of the companies engaged in Bitcoin finance.”
The company added that it plans to build a “robust Bitcoin reserve” underpinned by a sound financial system, highlighting its commitment to digital asset adoption.
Institutions Increasingly Turning to Bitcoin
CIMG’s decision mirrors a broader trend of institutions building Bitcoin treasuries. Over the past few years, a growing number of publicly traded firms have added Bitcoin to their balance sheets. The move is often seen as a hedge against inflation, currency debasement or as a bet on the long-term growth of digital assets.
Leading the charge is US-based business intelligence firm Strategy, widely recognised as the largest institutional holder of Bitcoin. In its most recent acquisition, the company purchased 4,048 BTC for $449.3 million, pushing its total holdings to more than 636,500 BTC. At current market prices, this represents a portfolio valued at around $70 billion.
Such large-scale accumulation by institutions has played a key role in legitimising Bitcoin as a reserve asset and encouraging smaller firms to follow suit.
Bitcoin Miners Holding Onto Their Coins
Another trend contributing to growing Bitcoin treasuries is the shift in behaviour among Bitcoin mining companies. Traditionally, miners would sell a majority of their mined coins to cover operational expenses. However, several leading firms have begun retaining more of their production to strengthen their balance sheets.
Marathon Digital Holdings (MARA), one of the largest miners in North America, now holds over 50,000 BTC. Riot Platforms (RIOT) follows with more than 19,000 BTC. These companies are not only earning Bitcoin through mining operations but also positioning themselves as significant corporate holders.
The strategy suggests a growing belief among miners that Bitcoin’s long-term price appreciation could outweigh the short-term benefit of liquidating assets.
Global Companies Join the Movement
The trend is not confined to North America. Companies across different regions and industries are also adding Bitcoin to their reserves. In Japan, Metaplanet, a publicly traded investment firm, has become a notable example. The company now holds tens of thousands of Bitcoin, underlining the growing acceptance of digital assets in Asia.
This wave of adoption demonstrates that Bitcoin is no longer a niche investment limited to crypto-native businesses. From technology to healthcare, and from finance to infrastructure, firms are increasingly regarding Bitcoin as a serious long-term asset.
A Growing Corporate Shift Towards Bitcoin
CIMG’s $55 million purchase of 500 Bitcoin is another sign that corporate adoption of digital assets is accelerating. While the cryptocurrency remains volatile, companies appear willing to take on the risk in exchange for potential long-term value and financial resilience.
As more businesses adopt Bitcoin, the trend is likely to create additional pressure on supply, potentially driving further institutional interest. For CIMG, this move marks both a financial strategy and a positioning statement, one that signals confidence in Bitcoin’s role as a future cornerstone of corporate finance.
