Cardone Capital, the $5.1 billion real estate investment firm led by billionaire entrepreneur Grant Cardone, has made a bold move into the world of cryptocurrency. The firm recently announced the purchase of 1,000 Bitcoin, worth over $101 million, as part of a brand-new treasury strategy that blends traditional real estate investing with the modern digital asset, Bitcoin.
This step positions Cardone Capital as a pioneer in what it claims to be the “first ever real estate/Bitcoin company integrated with full BTC strategy.” Grant Cardone called this approach a mix of “the two best-in-class assets” real estate and Bitcoin marking a new era of financial strategy for the firm.
More Bitcoin on the Horizon
According to Cardone, this is just the beginning. The company plans to acquire another 3,000 BTC before the end of the year, potentially bringing their total Bitcoin holdings to over $400 million, based on current prices. This move will place Cardone Capital ahead of major crypto mining firms like Core Scientific and Cipher Mining in terms of total BTC owned.
Bitcoin’s current market price hovers around $101,000, and Cardone’s strategy suggests long-term confidence in both the value and utility of the cryptocurrency. By combining steady real estate cash flow with a volatile but appreciating digital asset, the firm hopes to create a diversified yet profitable financial model.
The 10X Miami River Bitcoin Fund
In May, Cardone Capital introduced an innovative product, the 10X Miami River Bitcoin Fund. This unique fund blends two very different assets: a 346-unit multifamily property in Miami and $15 million worth of Bitcoin.
The idea behind this hybrid fund is simple but powerful: use rental income from the real estate to buy more Bitcoin, effectively turning stable monthly returns into long-term digital investments. Grant Cardone credits his brother with inspiring this idea, saying the fund’s purpose is to leverage real estate cash flow to stack Bitcoin.
This fund could serve as a model for other firms seeking to balance low-risk, income-generating assets with the high-risk, high-reward potential of crypto. It also aligns with growing investor interest in diversified portfolios that include digital assets.
Metaplanet and Saylor Continue the BTC Buying Spree
Cardone Capital isn’t alone in its Bitcoin enthusiasm. Japanese investment firm Metaplanet also made headlines by buying an additional 1,111 BTC this week. Purchased at an average price of $105,700 per BTC, this brings Metaplanet’s total Bitcoin holdings to 11,111 BTC, worth approximately $1.12 billion at today’s prices.
Meanwhile, Bitcoin evangelist and MicroStrategy founder Michael Saylor hinted at another possible BTC buy. He posted his usual weekend portfolio update, showing MicroStrategy’s Bitcoin treasury value nearing $61 billion. Historically, these posts have been followed by large Bitcoin purchases, leading fans to speculate that a new acquisition may be announced soon.
Real Estate Giants Embrace Crypto Future
Cardone Capital’s entry into the crypto space signals a major shift in how traditional asset managers view Bitcoin. No longer seen as just a speculative asset, BTC is now being used in serious institutional strategies alongside reliable assets like real estate.
If Cardone’s model proves successful, it could encourage more real estate and private equity firms to follow suit, bringing even more institutional money into the crypto market. The fusion of tangible property and digital currency may just be the next big wave in investment innovation.
As the worlds of bricks and blockchain collide, one thing is clear: Bitcoin is becoming a serious part of mainstream financial strategy and it’s here to stay.
