European crypto platform Bitpanda is pushing further into traditional finance, announcing a major expansion that brings stocks and exchange-traded funds onto its platform. The move reflects a wider shift across the crypto industry, where exchanges are racing to become all-in-one destinations for investing across asset classes.

Starting Jan. 29, users on Bitpanda will be able to trade thousands of equities and ETFs alongside cryptocurrencies, all within the same app. The Vienna-based company says the launch marks a key milestone in its long-term vision of building a universal exchange.

From Crypto Specialist to Multi-Asset Platform

Bitpanda began as a platform focused largely on digital assets, catering to retail investors across Europe. Over time, it added products such as precious metals and derivatives, gradually broadening its appeal. The latest expansion is its most ambitious step yet, bringing traditional financial instruments into the mix.

According to the company, the platform will initially offer access to around 10,000 stocks and ETFs. These products will be available across the European Union, allowing users to manage crypto holdings and conventional investments in one place.

Bitpanda says the goal is simplicity. By removing the need to juggle multiple apps or brokers, it hopes to appeal to investors who want a unified view of their portfolios.

Pricing and Product Structure

One of the central selling points of the rollout is its pricing model. Trades in stocks and ETFs will be charged at a flat fee of 1 euro per transaction. The company said there will be no extra charges related to order flow, custody or withdrawals.

Unlike some crypto-native offerings that rely on tokenized representations of equities, Bitpanda emphasized that users will be trading real stocks and ETFs. This distinction is likely aimed at reassuring regulators and traditional investors who remain cautious about tokenized financial products.

The company framed the pricing and structure as part of a broader effort to lower barriers to entry for everyday investors and make diversified investing more accessible.

Leadership Calls It a Turning Point

Eric Demuth, Bitpanda’s chairman and co-founder, described the expansion as a defining moment for both the platform and the wider financial market.

He said that more than a decade ago, Bitpanda set out to make crypto simple and secure for mainstream users. Bringing together multiple asset classes under one roof, he argued, represents the next phase of that mission.

By positioning itself as a bridge between crypto and traditional finance, Bitpanda is betting that investors increasingly want flexibility rather than loyalty to a single asset class.

A Growing Trend Among Crypto Exchanges

Bitpanda is not alone in pursuing this strategy. Several major crypto exchanges have already taken steps toward offering traditional investment products, reflecting a broader convergence between crypto and legacy finance.

In April 2025, Kraken announced a phased rollout of more than 11,000 US-listed stocks and ETFs, offering commission-free trading as part of its effort to combine equities and digital assets on one platform. Around the same period, Coinbase rolled out stock trading and repositioned its wallet app as an everything app, signaling ambitions to support round-the-clock trading across markets.

These moves suggest that competition among exchanges is no longer just about crypto trading fees or token listings, but about who can offer the widest range of financial products under a single user experience.

The Race Toward the Crypto Super App

Industry analysts see this shift as part of a larger transformation. Research firm Delphi Digital has described the trend as a race toward crypto super apps, predicting an aggregation phase where platforms, rather than individual protocols, capture most of the value.

According to this view, exchanges that can attract large user bases and offer seamless access to multiple asset classes will gain a lasting advantage. For users, this could mean fewer platforms to manage and more integrated financial services. For exchanges, it raises the stakes in terms of regulatory compliance, infrastructure and trust.

With its latest move, Bitpanda is clearly signaling that it wants to be part of this next chapter, positioning itself not just as a crypto exchange, but as a full-spectrum investment platform for European users.