Mexico is on the verge of a historic transformation in its gaming landscape, and the inaugural MEGA (Mexico Gaming) 2026 aims to become the industry’s most influential gateway into Latin America’s next iGaming powerhouse. Scheduled for 3–5 February 2026 in Mexico City, the event promises to immerse global stakeholders in the region’s rapidly evolving gaming ecosystem.
A New Era for Mexico’s Gaming Industry
After nearly 80 years under the outdated 1947 Federal Gaming and Lottery Law, Mexico is preparing for a monumental legislative shift. Lawmakers and the Association of Permit Holders, Operators and Suppliers (AIEJA) are pushing for a modern, transparent, and player-focused regulatory framework. If approved, the reform will establish the National Institute of Games and Raffles, ushering in a new wave of innovation, responsible gaming standards, and commercial opportunity.
Already home to more than 350 casinos and a high-growth online market, Mexico stands poised to become Latin America’s leading gaming hub. Analysts predict strong expansion across both the land-based and iGaming sectors, with the upcoming 2026 FIFA World Cup further accelerating demand and investment.
A Three-Day Experience Designed for Growth
MEGA 2026 offers an exhibition-led structure, distinguishing it from conference-only events. Attendees can expect:
- Dynamic exhibition floor for product showcases, partnerships, and live demonstrations
- Insightful content sessions focused on compliance, regulation, investment, technology, and market trends
- Regional perspectives, with discussions covering Mexico and the wider Latin American ecosystem
- High-value networking with regulators, C-suite executives, affiliates, investors, and technology innovators
- Launchpad opportunities for brands seeking visibility in a rapidly expanding market
Event Chairperson Margarita Cruz, Founder/Director of Diamond28 Consulting Limited, highlighted the significance of the moment:
“Mexico and LatAm are transitioning from high-velocity growth to a structured regulatory era. The opportunity ahead belongs to those who innovate responsibly and build long-term trust with both players and regulators.”
A Line-Up of Influential Industry Leaders
MEGA 2026 will host a diverse mix of senior professionals shaping the future of gaming in the region. Notable participants include:
- Alejandro Leos, Marketing Director, TEAMMEXICO.mx
- Alfredo Lazcano, Chair, Lazcano Sámano
- Andrea Avedillo, Head of Legal, Lazcano Sámano
- Bruno Veridiano Geraldini, Director of Executive Affairs, Brazino 777
- Enrique Romero, Director, GoldenBet
- Gerardo Ballesteros Félix Díaz, Gaming Lawyer, LC Gaming
- Jimena Sainz, iGaming Marketing Consultant
- Luis Pimentel Oliveri, Affiliate & Performance Lead, Cheil Peru
- Manuel Hernández Mondragón, Strategy & Expansion, Betcris
- Martin Lycka, Gaming Industry Expert
- René Hidalgo, Consultant, RCIGaming
- Rodrigo Salvador Alanis, Partner, CounselMx, S.C.
…and many more.
How to Participate
Delegate Registration:
Secure access to the region’s premier gaming event. Register via the official website:
eventus-international.com/mega
Exhibiting & Sponsorship:
Showcase your solutions, expand your brand presence, or launch a new product. Enquiries can be directed to loumari@eventus-international.com, info@eventus-international.com, or through the website.
Speaking Opportunities:
Industry experts can express interest by contacting natalie@eventus-international.com.
Stay Connected:
Follow MEGA’s official LinkedIn page for updates, announcements, and industry insights.
MEGA 2026 aims to become the strategic hub where global vision meets Latin American opportunity. Whether you’re exploring market entry, scaling operations, or seeking new partnerships, this landmark event offers unmatched access to the region’s most influential players.
Visit eventus-international.com/mega to register, explore exhibition options, and stay ahead of the latest developments as Mexico prepares for its regulatory revolution.
