World Liberty Financial, a new decentralised finance (DeFi) platform backed by former US President Donald Trump and his family, is preparing to launch its native token, WLFI, on 1 September. The project is already generating significant attention from both retail traders and institutional investors, with some experts predicting dramatic price gains in the early stages.
WLFI Futures Suggest Early Market Interest
The WLFI token is expected to be listed on major exchanges, with Binance already offering WLFI futures. Current futures prices on Binance sit at $0.2656, providing the first indication of market expectations ahead of the official debut.
The presale structure of World Liberty Financial has been designed to reduce volatility in the opening weeks. Around 20% of the tokens will be liquid at launch, while the remaining 80% will be vested over time, creating a more measured distribution process.
Expert Predicts $1 Price Target
Crypto analyst Virtual Bacon recently shared a bullish outlook on WLFI via the platform X, setting a price target of $1. If realised, this would represent a fully diluted valuation of $100 billion and mark a 276% increase from current futures prices.
Such a rise would catapult WLFI into the ranks of the most valuable cryptocurrencies, surpassing established digital assets in terms of performance. Virtual Bacon drew comparisons with Trump’s earlier memecoin, TRUMP, which briefly peaked at a fully diluted valuation of $73 billion within 24 hours of its launch.
Institutional Backing Builds Momentum
Unlike the TRUMP token, which was largely seen as a speculative play, WLFI is positioned as a financial instrument with tangible links to World Liberty Financial’s DeFi ecosystem. The token is connected to the platform’s USD1 stablecoin and backed by US Treasuries, providing a layer of legitimacy that analysts believe could attract long-term institutional support.
Investor appetite has already been demonstrated through several high-profile commitments. Venture capital firm DWF Labs invested $25 million at $0.10 per token, while Aqua One Fund added $100 million at $0.125. Nasdaq-listed fintech company ALT5 Sigma made the largest pledge to date, committing $1.5 billion at $0.20 to establish a crypto treasury. This approach mirrors the way public companies such as Tesla and MicroStrategy have allocated reserves into Bitcoin.
Regulatory Tailwinds Could Boost Adoption
The project’s timing may also work in its favour. The recent passage of the GENIUS Act for stablecoins, signed into law by Trump, is expected to provide greater clarity and regulatory support for dollar-pegged digital assets in the United States. Analysts suggest this could enhance the adoption of World Liberty Financial’s USD1 stablecoin and by extension drive demand for WLFI.
Virtual Bacon argues that these factors – institutional investment, a regulated stablecoin framework, and Trump’s political backing, combine to make WLFI one of the most significant token launches in the current financial cycle.
Outlook Ahead of Launch
As the 1 September launch approaches, WLFI remains one of the most closely watched token debuts of the year. Market observers will be monitoring whether the token can sustain momentum and deliver on its promise of bridging political influence, institutional backing, and DeFi innovation.
If price predictions prove accurate, WLFI could become a defining project in the digital asset space, reinforcing the convergence of finance, politics, and cryptocurrency in the next phase of market evolution.
