New fintech platform marks latest move into digital assets

Trump Media and Technology Group (DJT), the company behind the social media platform Truth Social, has announced the launch of Truth.Fi, a new financial services platform focusing on cryptocurrencies and exchange-traded funds (ETFs).

The company’s board has approved an investment of up to $250 million at major asset manager Charles Schwab (SCHW), according to a filing with the U.S. Securities and Exchange Commission (SEC). The investment will be allocated to customised separately managed accounts (SMAs), ETFs, and crypto-related securities, including bitcoin (BTC).

Advisory Role of Charles Schwab

In addition to managing funds, Charles Schwab will also provide strategic advice on investments and financial planning for Truth.Fi.

Trump Media CEO and Chairman Devin Nunes described the move as a natural extension of the company’s growth.

“Truth.Fi is a natural expansion of the Truth Social movement. We began by creating a free-speech social media platform, added an ultra-fast TV streaming service, and now we’re moving into investment products and decentralised finance,” Nunes said in a statement.

Market Reaction and Trump’s Crypto Ventures

Following the announcement, DJT shares surged 10.4% on Wednesday.

Truth.Fi is the latest in a series of ventures by Donald Trump-affiliated companies into the digital asset space. Trump and his family previously backed World Liberty Financial, a decentralised finance (DeFi) protocol. More recently, Trump launched an “official” memecoin on the Solana blockchain ahead of his 20 January inauguration, sparking speculation among crypto traders and drawing mixed reactions from the industry.

With the launch of Truth.Fi, Trump Media is signalling a deeper commitment to digital finance and blockchain investments, expanding its footprint beyond social media and streaming services into the fast-growing fintech sector.